Strengthen Your Personal Brand in Search
Improve Your Online Visibility and E-E-A-T Signals with Structured Data
What is Person Schema?
Person Schema is a structured data type defined by Schema.org that helps search engines, AI tools, and other platforms better understand who you are. Instead of just displaying your name, Person Schema builds a complete digital profile—including your profession, social media links, skills, affiliations, and more.
In the age of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), Person Schema plays a vital role in boosting your search visibility, enabling rich results like knowledge panels and enhanced bio cards.
Where to Use Person Schema Markup
You should apply Person Schema on any webpage that clearly represents or introduces a specific individual. Ideal use cases include:
- About Me Pages – For founders, creators, or professionals.
- Author Bios – Bloggers and content creators can link their identity to their articles.
- Team Member Profiles – Showcase expertise of staff or executives on company websites.
- Speaker or Presenter Pages – Event profiles for keynote speakers or panellists.
- Public Figure Pages – Artists, politicians, influencers, and other high-profile individuals.
Important: Ensure the information in your schema markup matches the visible on-page content. Inconsistencies can result in errors or being ignored by search engines.
Bonus Tip: If the person is affiliated with an organisation, link your Person Schema to your Organisation Schema for improved semantic clarity.
Key Properties to Include in Person Schema
Here are the essential and recommended properties to include in your Person schema markup:
Property Description Required
@context Always set to https://schema.org ✅ Yes
@type Always set to Person ✅ Yes
name Full legal name ✅ Yes
url Official personal or profile page ✅ Yes
image Profile photo or avatar 🔶 Recommended
jobTitle Current role or professional title 🔶 Recommended
worksFor Organisation or company 🔶 Recommended
alumniOf University or educational institution 🔶 Recommended
sameAs Social media profile links 🔶 Recommended
knowsAbout Areas of expertise 🔶 Recommended
description Short biography or summary 🔶 Recommended
birthDate Date of birth (ISO format) Optional
gender Gender identity Optional
email Contact email (use mailto:) Optional
telephone Contact number Optional
address Structured postal address Optional
Only include details that the individual is comfortable sharing publicly.
How to Add Person Schema Markup (Step-by-Step Guide)
Step 1: Use JSON-LD Format
Google recommends JSON-LD as the preferred format for structured data. It’s clean, non-intrusive, and easy to manage.
Step 2: Prepare the Schema Code
Here’s an example schema snippet:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Person”,
“name”: “Sean Si”,
“image”: “https://yourdomain.com/path-to-image.jpg”,
“jobTitle”: “CEO of SEO Hacker”,
“url”: “https://seo-hacker.com/”,
“nationality”: “Filipino”,
“sameAs”: [
“https://www.linkedin.com/in/seansi”,
“https://twitter.com/seansi”,
“https://www.facebook.com/seansi.fanpage”
],
“worksFor”: {
“@type”: “Organization”,
“name”: “SEO Hacker”,
“url”: “https://seo-hacker.com/”
},
“alumniOf”: {
“@type”: “EducationalOrganization”,
“name”: “De La Salle University”,
“sameAs”: “https://www.dlsu.edu.ph/”
},
“knowsAbout”: [
“Search Engine Optimisation”,
“Digital Marketing”,
“Entrepreneurship”,
“Leadership”,
“Motivational Speaking”
],
“description”: “Sean Si is a Filipino entrepreneur, author, leadership speaker, and the CEO and founder of SEO Hacker. He also leads Qeryz, an online survey tool, and frequently writes and speaks about SEO, digital marketing, and personal growth.”
}
</script>
Step 3: Add Schema to the Correct Page
Insert the code snippet into the <head> section or right before the closing </body> tag of the relevant webpage—such as your About page, author bio, or profile page.
Step 4: Save and Publish
Save your changes and republish the page. Your schema is now live.
How to Validate Your Person Schema Markup
Once implemented, test your structured data to ensure it’s correctly configured and error-free.
- Google Rich Results Test
- Check for eligibility in search enhancements and rich results.
- Schema Markup Validator
- Validate structure and syntax according to Schema.org standards.
- Run tests regularly—especially after content updates or redesigns—to maintain optimal visibility.
Final Thoughts
Using Person Schema Markup is more than a technical SEO enhancement it’s a strategic branding move. It enables search engines and AI systems to properly identify you, improving your credibility, discoverability, and authority online.
In a competitive digital landscape, standing out is key. With Person Schema, you’re not just appearing in search, you’re being recognised.