Search & Display Platforms
Let’s talk about Paid Search & Display Advertising.
We offer paid search and display advertising services in the UK, either as a standalone solution or as part of a broader digital marketing package.
So, what is paid search and display advertising? Below are just a few of the key platforms and strategies we manage for you.
We Ensure You have the best Paid Campaign
Paid Search & Display Advertising is the practice of driving targeted traffic to your website by placing ads across search engines and visual networks.
It involves bidding on keywords to appear in search results (PPC), and placing visually engaging banner or video ads across relevant websites, apps, and platforms. These channels are highly measurable and allow you to reach users with intent or build awareness through smart audience targeting.
Below is a detailed breakdown of the top paid search and display platforms we manage.
We keep our best performing tactics Hush, Hush!
Google Ads (AdWords)
Google Ads remains the most powerful paid search and display platform in the UK.
What to Use:
- Search ads for high intent keywords
- Display banners across the Google
- Display Network
- Shopping ads for eCommerce visibility
- YouTube video ads for branding and awareness
Google Ads offers granular targeting, strong analytics, and access to the UK’s largest search audience.
Microsoft Advertising (Bing)
Reach users on Bing, Yahoo, and partner sites with lower CPCs and valuable demographics.
What to Use:
- Text ads on Bing Search
- Audience targeting using LinkedIn profile data
- Native display on Microsoft Audience Network
- Shopping campaigns for retail traffic
Ideal for UK businesses targeting professionals and older users.
Amazon Ads
Target UK shoppers directly on the world’s largest eCommerce platform.
What to Use:
- Sponsored Products and Sponsored Brands
- Display ads on and off Amazon
- Video ads on Amazon Prime or Fire TV
- Custom product pages and brand stores
Perfect for UK eCommerce sellers looking to scale visibility and sales.
Yahoo Gemini (Yahoo Native & Search Ads)
Yahoo still holds a share of the UK search market and offers cross platform reach via native placements.
What to Use:
- Native article placements on Yahoo News and Finance
- Search ads via Gemini network
- Display and video formats on partner sites
- Contextual audience targeting
Good for content marketers and lead generation campaigns.
Quora Ads
A growing Q\&A platform in the UK with high user intent and topic focused targeting.
What to Use:
- Promoted answers to establish expertise
- Text and image ads based on question topics
- Behavioural and interest targeting
Retargeting visitors across devices
Useful for B2B, SaaS, and educational campaigns.
Outbrain Platform
A native advertising platform used by top UK publishers like The Guardian and The Independent.
What to Use:
- Sponsored content within publisher article feeds
- Custom content cards with CTA overlays
- Video and carousel native units
Smartads for performance based campaigns
Great for driving traffic to blog posts, resources, and landing pages.
Taboola Platform
Similar to Outbrain, Taboola gives access to premium UK editorial sites through native placements.
What to Use:
- Content recommendation widgets
- Native video ads
- Mid article placements on news and lifestyle sites
- Smart targeting by geography, behaviour, or interest
Ideal for awareness and top of funnel lead generation.
Outbrain Platform
A native advertising platform used by top UK publishers like The Guardian and The Independent.
What to Use:
- Sponsored content within publisher article feeds
- Custom content cards with CTA overlays
- Video and carousel native units
Smartads for performance based campaigns
Great for driving traffic to blog posts, resources, and landing pages.
What We Do
We hope to become your new team member without being full/part time employed which saves you money and brings you the best in Digital Marketing Expertise.
SEO
Reach the top of the search engines for target keywords.
Paid Advertising
We will return you the best ROI for your advertising budget.
Website Building
Modern and beutiful website construction and management.
Social Media
Lets improve your social media engagement to drive traffic.
Share Your Goals
We’ll schedule a call to understand your business, audience, and objectives. No jargon, just clear questions. We’ll define the scope and provide a clear price.
Sign the Agreement
Once we align on goals, we’ll send a straightforward contract outlining terms, costs, and deliverables.
Deep Dive & Plan
We analyse your competitors, forecast ROI, and create a tailored strategy. You can approve every step or trust us to handle everything for you.
Launch & Optimise
Launch & Optimise: Your campaigns go live. We monitor, tweak, and report weekly to ensure maximum results.
Every step is transparent, collaborative, and designed to give you confidence in your investment.
How We Beat Any Agency
Building Trust With Transparency
At Quay Marketing, transparency means giving you real data in real time. You’ll always know how your campaigns are performing and exactly where your budget is going.
No Jargon, No Smoke Just Facts
We keep it simple and straight. No buzzwords, no fluff just clear reporting, honest performance insights, and strategies you can actually understand.
Customers Recommend Us For a Reason
Our clients value results, fast responses, and a team that’s invested in their success which is exactly why they keep coming back and refer others.
Quay Marketing can outperform traditional digital marketing agencies by offering a more personalised, hands on approach with faster communication, greater flexibility, and lower overhead costs.
Unlike agencies that juggle multiple clients through layered teams, Quay Marketing manages every aspect of your digital marketing directly ensuring consistency, accountability, and deep focus on your specific goals.
This often results in more agile strategies, quicker adjustments, and better value for money, especially for small to mid size UK businesses looking for real results without paying for big agency mark ups.