Digital Marketing Reporting
Looking for expert digital marketing reporting in the UK?
Want clear, data driven insights without the cost of hiring in-house?
Let’s talk about how we deliver tailored, transparent performance reports that help you make smarter marketing decisions..
Quay Reporting
At Quay Marketing, we believe digital marketing without reporting is guesswork. That’s why we provide clear, actionable reporting across all your digital channels so you know exactly what’s working, what’s not, and where your budget is making the biggest impact.
From SEO and Paid Ads to Email Marketing, Social Media, and Content Performance, we deliver easy-to-understand reports that go beyond vanity metrics and help drive real business decisions.
What We Track & Report
We tailor reporting dashboards to your specific goals and platforms, but our core reports often include:
- SEO Performance – Keyword rankings, visibility trends, site health
- PPC & Paid Media – Click-through rates, conversion rates, ROI
- Social Media Metrics – Engagement, reach, follower growth
- Email Campaign Data – Open rates, click-throughs, bounce rates
- Web Analytics – Traffic sources, bounce rates, goal completions
We keep things jargon-free and business-focused so whether you’re a marketing manager or a business owner, you’ll always have clarity on performance.
What We Do
We hope to become your new team member without being full/part time employed which saves you money and brings you the best in Digital Marketing Expertise.
Website Design
Reach the top of the search engines for target keywords.
Website Development
We will return you the best ROI for your advertising budget.
Website Management
Modern and beutiful website construction and management.
e-commerce
Lets improve your social media engagement to drive traffic.
Why You Should Use A Freelancer?
Hiring a freelancer offers flexibility, cost efficiency, and access to specialised skills without the long term commitment of a full time hire.
Strategic Expertise
We develop and execute data driven marketing strategies tailored to your industry and audience.
Increased ROI
By optimising campaigns across channels (SEO, PPC, social, etc.), we maximise your marketing budget’s impact.
Flexibility Without Commitment
You pay only for what you need no fixed salaries or long term payroll burdens.
Keeps You Competitive
We keep your business ahead of competitors through research, trend awareness and innovation.
Saves Time & Resources
Frees up your time so you can focus on running the business while we handle the digital side.
No PAYE, NI, or Pension
You avoid employer obligations like PAYE, National Insurance contributions and Auto enrolment pensions
Deductible Business Expense
Payments to a contractor can often be deducted from your business income, lowering your business tax liability.
Easy to Scale Up or Down
Scale marketing efforts up or down without contractual complications..
How We Beat Any Digital Agency
From performance tracking to channel-specific analytics, every report we produce is tailored to your business—not pulled from a generic dashboard.
This means clearer insights, more actionable data, and a reporting process that’s fully transparent and easy to understand. For UK small to mid-sized businesses, it’s not just more effective – it’s smarter.
Quay Marketing delivers the level of detail, responsiveness, and personal service that large agencies simply can’t match. As your freelance partner, you deal directly with the person analysing and presenting your results.
What is Digital Marketing Reporting?
Digital marketing reporting is the strategic process of collecting, analysing, and presenting data from your marketing channels to track performance and guide decision-making.
It involves delivering clear, actionable insights from platforms like Google Analytics, SEO tools, social media, and paid advertising, so you can see what’s working and what’s not.
Effective reporting ensures your marketing efforts are aligned with your business goals, providing transparency, accountability, and a data driven foundation for continuous improvement.
How We Do Reporting
Digital marketing reporting is the key to understanding if your efforts are delivering results or wasting budget. While creative assets and campaign strategies are important, it’s reporting that reveals what’s working, what needs improvement, and where to focus next.
1. Define Clear KPIs for Each Channel
Before you open a dashboard or export a single report, you need to define what success looks like.
Examples of Channel-Specific KPIs
- SEO Organic traffic, keyword rankings, indexed pages
- PPC Click-through rate (CTR), cost per conversion, ROAS
- Email Marketing Open rate, click rate, unsubscribes
- Social Media Engagement rate, follower growth, reach
- Web Performance Bounce rate, time on site, conversions
Tie every KPI back to a measurable business goal (e.g., leads, revenue, sign-ups).
5. Automate Reports Where Possible
Automation saves time and ensures consistency – especially if you’re reporting weekly or monthly.
Ways to Automate
- Use Looker Studio with data connectors (Google Analytics, Search Console, Google Ads)
- Schedule automatic email exports from platforms like Mailchimp or Meta Ads
- Create templated reports in Sheets or Excel with formulas and macros
This ensures reports go out on time and look professional – without manual input every cycle.
2. Choose the Right Tools
Your reporting should be powered by reliable data from the right platforms.
Essential Reporting Tools
- Google Analytics (GA4) – Core performance tracking
- Google Search Console – SEO insights and indexing reports
- Ahrefs / Moz / SEMrush – SEO keyword tracking and audits
- Meta Ads Manager / Google Ads – Paid campaign results
- Looker Studio (formerly Data Studio) – Custom reporting dashboards
- Email Platforms (e.g. Mailchimp, Klaviyo) – Email campaign metrics
Use native tools where possible, and consolidate using dashboards to avoid data silos.
6. Share Insights, Not Just Numbers
Clients, stakeholders, or managers don’t need a data dump. They need interpretation.
When Delivering Reports
- Summarise key wins, challenges, and next steps
- Explain fluctuations in performance with context
- Offer recommendations based on data, not just what the numbers are
Good reporting tells a story. Don’t just show numbers – explain what they mean.
3. Build Clear, Custom Dashboards
Avoid generic, bloated reports. Build dashboards tailored to your business and stakeholders.
Good Reporting Dashboards Should
- Show top-level KPIs at a glance
- Allow deep dives into campaign or channel-specific data
- Use visuals (charts, graphs, comparisons) for clarity
- Update automatically where possible (e.g. Google Sheets + Looker Studio)
Less is more. Prioritise clarity and relevance over sheer data volume.
7. Use Client-Owned or Shared Tool Access
At Quay Marketing, we can either:
- Set up reporting tools (Ahrefs, Moz, GA4, Looker Studio) on your behalf, or
- Use your existing accounts and integrate with our workflows
If you ever choose to stop working with us, all your data and platforms remain yours—no lock-ins, no hidden accounts. Full transparency, always.
4. Segment and Compare Data Over Time
Trends are more valuable than snapshots. Always review data in time-based context.
Key Tips
- Compare YoY or MoM (Year-over-Year or Month-over-Month)
- Segment by channel, audience, device, and location
- Look for anomalies or sudden drops/spikes in performance
Consistent, time-based analysis helps you catch patterns and opportunities early.
8. Review & Refine Regularly
Digital marketing evolves constantly—so should your reporting.
Every Quarter, You Should
- Audit your KPIs and reporting tools
- Retire metrics that no longer matter
- Update dashboards to reflect new goals, products, or campaigns
Continuous improvement keeps your reporting relevant and actionable.
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