OFF PAGE SEO
Lets talk about off page SEO.
We provide off page SEO services in the UK as a seprate service or part of our SEO serives package.
So what is off page SEO? Let’s show you a few things we manage for you below.
We Ensure Your Site has the best Off Page SEO
Off page SEO is the practice of improving your website’s authority, trust, and visibility by optimising external signals that influence search rankings.
It involves building high quality backlinks, increasing brand mentions, earning reviews, and engaging across the web to demonstrate relevance and credibility to search engines. Below is a detailed breakdown of key off page SEO strategies.
We keep our good stuff Hush, Hush!
Build High Quality Backlinks
Backlinks remain one of the most powerful ranking signals.
Best Practices:
- Focus on quality over quantity: A single link from a high authority site is worth more than dosens of low quality ones.
- Use white hat strategies: Avoid link farms and PBNs.
- Diversify anchor text: Mix branded, exact match, and natural phrases.
Popular Tactics:
- Guest posting
- Digital PR
- Link worthy content (guides, tools, statistics)
Guest Posting on Relevant Sites
Publishing articles on reputable blogs in your niche boosts authority and builds backlinks.
How to Do It:
- Identify relevant, authoritative websites
- Pitch high value, original content
- Include a contextual, relevant backlink
- Avoid spammy sites; prioritise those with real traffic and editorial standards.
Build Brand Mentions and Citations
ven without direct links, brand mentions help Google gauge your authority.
Action Steps:
- Encourage mentions in articles, forums, and social posts
- Use tools like Google Alerts to track your brand
- Claim listings in citation directories (especially for local SEO)
Examples:
- Yelp
- Google Business Profile
- Bing Places, Apple Maps.
Engage in Digital PR
Digital PR helps you earn editorial backlinks from major publications.
Strategies:
- Create data driven content (surveys, studies)
- Pitch story angles to journalists
- Use platforms like HARO, Terkel, and Qwoted
- Build relationships with industry editors and bloggers
High quality mentions from news sites and niche media drive both traffic and authority.
Leverage Social Media for Distribution
While social signals aren’t direct ranking factors, they increase content visibility and link potential.
Tips:
- Share content regularly across platforms like LinkedIn, Twitter/X, and Facebook
- Use relevant hashtags and tagging to increase reach
- Engage with your audience to boost brand trust
A strong social presence indirectly drives more backlinks and branded searches.
Participate in Industry Communities
Be active in places where your audience and peers gather.
Where to Engage:
- Quora
- Stack Exchange
- Niche forums
- Facebook/LinkedIn groups
Offer genuine value; don’t spam links. Use your expertise to build brand authority.
Influencer and Affiliate Collaborations
Leverage others’ audiences to amplify your content and build links.
Collaboration Ideas:
- Product reviews
- Expert roundups
- Co created content or interviews
- Affiliate marketing programs
Make sure influencers disclose sponsorships as per guidelines.
Earn Reviews and Testimonials
Online reviews increase trust signals and help with local SEO.
Platforms to Focus On:
- Google Business Profile
- Trustpilot
- Yelp
- G2 / Capterra (for SaaS & software)
Ask satisfied customers for reviews, and respond professionally to all feedback.
Optimise for Local SEO Signals
For local businesses, off page signals influence the Map Pack and local results.
Local SEO Checklist:
- Claim and optimise your Google Business Profile
- Get consistent NAP (Name, Address, Phone) citations
- Encourage and manage reviews
Engage with local news, blogs, and chambers of commerce
Hyper local backlinks can boost your visibility dramatically.
How We Beat Any SEO Agency
Building Trust With Transparency
At Quay Marketing, transparency means giving you real data in real time. You’ll always know how your campaigns are performing and exactly where your budget is going.
No Jargon, No Smoke Just Facts
We keep it simple and straight. No buzzwords, no fluff just clear reporting, honest performance insights, and strategies you can actually understand.
Customers Recommend Us For a Reason
Our clients value results, fast responses, and a team that’s invested in their success which is exactly why they keep coming back and refer others.
Quay Marketing can outperform traditional digital marketing agencies by offering a more personalised, hands on approach with faster communication, greater flexibility, and lower overhead costs.
Unlike agencies that juggle multiple clients through layered teams, Quay Marketing manages every aspect of your digital marketing directly ensuring consistency, accountability, and deep focus on your specific goals.
This often results in more agile strategies, quicker adjustments, and better value for money, especially for small to mid size UK businesses looking for real results without paying for big agency mark ups.
Share Your Goals
We’ll schedule a call to understand your business, audience, and objectives. No jargon, just clear questions. We’ll define the scope and provide a clear price.
Sign the Agreement
Once we align on goals, we’ll send a straightforward contract outlining terms, costs, and deliverables.
Deep Dive & Plan
We analyse your competitors, forecast ROI, and create a tailored strategy. You can approve every step or trust us to handle everything for you.
Launch & Optimise
Launch & Optimise: Your campaigns go live. We monitor, tweak, and report weekly to ensure maximum results.
Every step is transparent, collaborative, and designed to give you confidence in your investment.
