FAQs
At Quay Marketing, we believe that digital success is built on data, creativity, and clarity.
In line with our policy of transparency, here are our FAQs.
Q: What website platform do you recommend for marketing-led businesses?
A: I typically recommend WordPress for its flexibility, SEO advantages, and ease of content management, especially useful for marketing teams that require regular updates and testing.
Q: How do you improve website speed and mobile experience?
A: By implementing a mobile-first design approach, compressing media, streamlining code, and using tools like GTmetrix or PageSpeed Insights to identify performance issues.
Q: What is your approach to SEO for local and international audiences?
A: On-page SEO includes keyword mapping, content optimisation, and structured markup. Off-page focuses on ethical backlink strategies, digital PR, and authority building.
Q: What SEO tools do you use to track performance and competitors?
A: SEMrush, Ahrefs, Screaming Frog, and Google Search Console are my go-to tools for SEO auditing, rank tracking, and competitive analysis.
Q: How would you grow organic traffic over 6 months?
A: I’d start with a technical audit, optimise key landing pages, and roll out a content strategy targeting user intent, FAQs, and high-converting long-tail keywords.
Social Media Strategy
Q: How do you ensure a consistent brand voice across multiple platforms?
A: I create tone-of-voice guidelines and adapt messaging for each platform, maintaining consistency while tailoring content to each audience’s expectations.
Q: What’s your approach to content planning and publishing?
A: I plan monthly calendars using tools like Hootsuite or Sprout Social, aligning posts with campaigns, awareness days, and seasonal trends. Frequency is usually 3–5 posts per week.
Q: Do you have experience producing visual content for social media?
A: Yes. I’ve coordinated and edited everything from image carousels to Reels and short-form videos, ensuring assets are optimised for each platform’s format and audience.
Q: How do you manage social ad campaigns across Facebook, Instagram, or TikTok?
A: I set up structured campaigns by audience or product category, test creative variants, and use conversion data to refine performance.
Paid Media & Retargeting
Q: How do you structure Google Ads campaigns for lead generation?
A: I segment campaigns by product/service type and funnel stage, use conversion tracking and ad extensions, and continuously optimise based on intent signals.
Q: What’s your experience with managing paid budgets and bidding strategies?
A: I’ve managed five- to six-figure ad budgets across Google, Meta, and LinkedIn. I use both manual and automated bidding strategies depending on campaign maturity and data volume.
Q: How do you approach retargeting campaigns?
A: I segment audiences by user behaviour (site visits, form engagement) and run dynamic creatives on platforms like Google Display, Meta, and YouTube to re-engage warm traffic.
Influencer Marketing & Referrals
Q: Have you worked with influencers before?
A: Yes. I’ve managed micro and mid-tier influencer partnerships, ensuring clear briefs, KPIs, and asset usage rights, often using trackable codes or links.
Q: How do you build referral or ambassador programmes?
A: By offering incentives for referrals (discounts, perks), identifying loyal customers, and turning them into brand advocates through content collaborations and exclusive offers.
CRM & Marketing Automation
Q: What CRM platforms are you familiar with?
A: HubSpot, Salesforce, and Pipedrive. I’ve built workflows, implemented lead scoring models, and integrated lead capture forms and email sequences.
Q: Can you set up WhatsApp or SMS marketing workflows?
A: Yes. I’ve used tools like Twilio and WhatsApp Business API to automate timely follow-ups, appointment reminders, and lead reactivation campaigns.
Q: How do you structure a customer journey within a CRM?
A: I map each stage—from initial inquiry to conversion and retention—and automate appropriate touchpoints using tags, triggers, and follow-up sequences.
CRM & Marketing Automation
Q: What CRM platforms are you familiar with?
A: HubSpot, Salesforce, and Pipedrive. I’ve built workflows, implemented lead scoring models, and integrated lead capture forms and email sequences.
Q: Can you set up WhatsApp or SMS marketing workflows?
A: Yes. I’ve used tools like Twilio and WhatsApp Business API to automate timely follow-ups, appointment reminders, and lead reactivation campaigns.
Q: How do you structure a customer journey within a CRM?
A: I map each stage—from initial inquiry to conversion and retention—and automate appropriate touchpoints using tags, triggers, and follow-up sequences.
Analytics & Performance Tracking
Q: What KPIs do you focus on in digital marketing?
A: Traffic growth, lead volume, conversion rates, CPL/CPA, ROAS, engagement rates, and landing page performance are key metrics I track and optimise.
Q: How do you present results to leadership or stakeholders?
A: I build clear, visual dashboards in GA4 or Looker Studio and include actionable insights in monthly reports to inform strategic decisions.
Q: How do you structure a customer journey within a CRM?
A: I map each stage—from initial inquiry to conversion and retention—and automate appropriate touchpoints using tags, triggers, and follow-up sequences.
Loyalty & Engagement
Q: How would you design a customer loyalty programme?
A: I’d offer rewards for repeat purchases or referrals, provide exclusive access to offers or content, and reinforce value through regular communications.
Q: How do you keep customers engaged after their first conversion?
A: Through ongoing email campaigns, upsell promotions, loyalty incentives, and personalised follow-up content based on past behaviour.
PR & LinkedIn Strategy
Q: Do you have experience with PR and media outreach?
A: Yes. I’ve written and distributed press releases, built media lists, and pitched to journalists and bloggers to secure coverage for launches and campaigns.
Q: Can you manage LinkedIn campaigns to reach professional audiences?
A: Absolutely. I run Sponsored Content and Lead Gen ads targeting professional segments and publish thought leadership to build trust and visibility.
Strategy & Planning
Q: What would your first 90 days look like?
A:
Days 1–30: Audit current performance, identify quick wins, and refine targeting.
Days 31–60: Launch pilot campaigns, introduce new content formats, and improve CRM workflows.
Days 61–90: Scale successful strategies and start building long-term automation and reporting systems.
Q: Where do you usually see the biggest digital growth opportunities?
A: Often in under-leveraged SEO, retargeting campaigns, and CRM automation. Aligning content with intent at each funnel stage is also a major unlock.
My Vision
“My vision is to empower SMEs with high-quality, results-driven digital marketing that enables them to compete effectively with larger organisations in the online space.”
Our Thoughts
We Work With
