Email Marketing
Looking for expert email marketing in the UK? Want results driven campaigns without the cost of hiring in house? Let’s talk about how we create engaging, high performing email strategies tailored to your brand.
Quay Email Marketing
Quay Marketing specialises in email marketing solutions for UK businesses. From engaging newsletters to advanced automated campaigns, we create tailored email strategies that drive engagement, build loyalty, and convert leads into customers.
Email marketing remains one of the most powerful tools in digital marketing delivering direct access to your audience’s inbox with measurable ROI.
Whether you’re nurturing leads, building relationships, or driving conversions, a strategic approach is essential. In this guide, we’ll walk you through the key components of successful email marketing and how to implement them effectively.
What We Do
We hope to become your new team member without being full/part time employed which saves you money and brings you the best in Digital Marketing Expertise.
Website Design
Reach the top of the search engines for target keywords.
Website Development
We will return you the best ROI for your advertising budget.
Website Management
Modern and beutiful website construction and management.
e-commerce
Lets improve your social media engagement to drive traffic.
Why You Should Use A Freelancer?
Hiring a freelancer offers flexibility, cost efficiency, and access to specialised skills without the long term commitment of a full time hire.
Strategic Expertise
We develop and execute data driven marketing strategies tailored to your industry and audience.
Increased ROI
By optimising campaigns across channels (SEO, PPC, social, etc.), we maximise your marketing budget’s impact.
Flexibility Without Commitment
You pay only for what you need no fixed salaries or long term payroll burdens.
Keeps You Competitive
We keep your business ahead of competitors through research, trend awareness and innovation.
Saves Time & Resources
Frees up your time so you can focus on running the business while we handle the digital side.
No PAYE, NI, or Pension
You avoid employer obligations like PAYE, National Insurance contributions and Auto enrolment pensions
Deductible Business Expense
Payments to a contractor can often be deducted from your business income, lowering your business tax liability.
Easy to Scale Up or Down
Scale marketing efforts up or down without contractual complications..
How We Beat Any Digital Agency
From strategic planning to audience segmentation and compelling copy, every aspect of our email marketing is tailored to your business not based on generic templates.
This means higher engagement, better deliverability, more conversions, and a process that’s fully transparent. For UK small to mid sized businesses, it’s not just more affordable it’s more effective.
Quay Marketing delivers a level of quality, agility, and personal service that big agencies can’t compete with. As your freelance partner, you deal directly with the expert doing the work me.
What is Email Marketing?
Email marketing refers to the process of creating, sending, and optimising targeted email campaigns to engage audiences, nurture leads, and drive conversions. It combines strategy, design, and copywriting to deliver personalised content directly to inboxes.
Effective email marketing involves crafting compelling messages, segmenting audiences, and using automation to ensure timely, relevant communication across all devices and platforms.
How We Can Help Your Email Marketing Campaigns
1. Build a High Quality Email List
Success starts with who you’re talking to. Quality always beats quantity.
Key Steps:
- Use opt in forms: Add sign up forms to your website, blog, and landing pages.
- Offer lead magnets: Free guides, discounts, or exclusive access in exchange for an email address.
- Avoid purchased lists: They damage sender reputation and often violate GDPR rules.
- Segment your list: Organise by behaviour, interests, or demographics to send relevant content.
6. Design for Mobile Responsiveness
Over 60% of emails are opened on mobile design accordingly.
Checklist:
- Use a single column layout
- Keep fonts readable (14–16px body text)
- Ensure CTA buttons are tappable
- Test on different screen sizes before sending
More and more people are using mobile devices and do not even own or use a pc, so a good flexable mobile design is a must.
2. Choose the Right Email Marketing Platform
Your software should match your goals and scale with your needs.
Popular Tools:
- Mailchimp: Great for beginners and small businesses.
- Klaviyo: Ideal for ecommerce with strong segmentation features.
- ActiveCampaign: Advanced automation for lead nurturing.
- ConvertKit: Preferred by content creators and bloggers.
- HubSpot: An all in one inbound marketing, sales, and CRM platform.
7. Automate Email Workflows
Automation saves time and delivers timely, relevant content.
Examples of Automated Emails:
- Welcome series
- Abandoned cart reminders
- Post purchase follow ups
- Re-engagement campaigns
- Birthday or anniversary emails
Use logic based triggers to personalise the experience at scale.
3. Set Clear Campaign Goals
Every email should have a purpose never send just to send.
Goal Examples:
- Increase website traffic
- Promote a new product
- Nurture leads through a sales funnel
- Encourage repeat purchases or renewals
- Collect feedback or reviews
8. Test and Optimise Campaigns
Email marketing thrives on data test, tweak, and improve constantly.
A/B Testing Ideas:
- Subject lines
- Send times
- CTA wording
- Content layout or length
- Image vs no image
4. Create Compelling Subject Lines
Subject lines determine whether your email gets opened or ignored.
Best Practices:
- Keep it under 50 characters
- Create urgency or curiosity
- Personalise when possible (e.g., “Hey John, a special offer for you”)
- Avoid spammy words like “free” or “guaranteed”
9. Maintain List Hygiene and Compliance
A healthy list protects your sender reputation and keeps you GDPR compliant.
Steps to Take:
- Regularly remove inactive subscribers
- Use double opt in for better list quality
- Honour unsubscribe requests immediately
- Include a physical address and privacy policy in your footer
5. Write Engaging Email Copy
Your content must deliver on the subject line’s promise and move the reader to act.
Tips:
- Use short paragraphs and clear language
- Start with a strong hook
- Focus on benefits, not just features
- Include one clear call to action (CTA)
- Use visuals sparingly but purposefully
10. Measure ROI and Performance
Track your performance to understand what’s working and what’s not.
Key Metrics:
- Open Rate: Measures subject line effectiveness
- Click Through Rate (CTR): Measures engagement
- Conversion Rate: Measures campaign success
- Bounce Rate: Indicates list quality
- Revenue per Email: The ultimate ROI measure
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