Ecommerce Management
Looking for expert ecommerce management in the UK? Want a high performing online store without the cost of hiring in-house?
Let’s talk about how we manage and optimise ecommerce platforms like Shopify and WooCommerce, tailoring every detail from product listings to payment gateways to maximise your sales and streamline operations.
Quay Ecommerce Management
Quay Marketing provides ecommerce management services for UK businesses. From managing Shopify and WooCommerce stores to overseeing product listings, inventory, and customer experience, we handle the day-to-day so you can focus on growth.
We also integrate secure payment gateways, optimise checkout flows, support digital strategy, and track performance with in-depth reporting and analytics.
With over 20 years’ experience, we’ve built a reliable team of UK-based freelancers, delivering enterprise-level ecommerce support typically reserved for large retailers, now made accessible to small and mid-sized UK businesses.
What We Do
We hope to become your new team member without being full/part time employed which saves you money and brings you the best in Digital Marketing Expertise.
Website Design
Reach the top of the search engines for target keywords.
Website Development
We will return you the best ROI for your advertising budget.
Website Management
Modern and beutiful website construction and management.
SEO
Lets improve your SEO to drive traffic.
Why You Should Use A Freelancer?
Hiring a freelancer offers flexibility, cost efficiency, and access to specialised skills without the long term commitment of a full time hire.
Strategic Expertise
We develop and execute data driven marketing strategies tailored to your industry and audience.
Increased ROI
By optimising campaigns across channels (SEO, PPC, social, etc.), we maximise your marketing budget’s impact.
Flexibility Without Commitment
You pay only for what you need no fixed salaries or long term payroll burdens.
Keeps You Competitive
We keep your business ahead of competitors through research, trend awareness and innovation.
Saves Time & Resources
Frees up your time so you can focus on running the business while we handle the digital side.
No PAYE, NI, or Pension
You avoid employer obligations like PAYE, National Insurance contributions and Auto enrolment pensions
Deductible Business Expense
Payments to a contractor can often be deducted from your business income, lowering your business tax liability.
Easy to Scale Up or Down
Scale marketing efforts up or down without contractual complications..
How We Beat Any Digital Agency
From product strategy and store optimisation to inventory workflows and customer journey refinement, every part of our ecommerce management is tailored to your business, not based on off the shelf solutions.
This means smoother operations, better conversion rates, stronger customer retention, and a process that’s transparent from start to sale. For small to mid-sized UK retailers, it’s not just more affordable. it’s more effective.
Quay Marketing offers a level of expertise, flexibility, and personal service that large ecommerce agencies simply can’t match. As your freelance partner, you work directly with the expert managing your store.
What is Ecommerce Management?
Ecommerce management refers to the process of overseeing and optimising every aspect of an online store, from product listings, inventory, and pricing to customer service, marketing, and order fulfilment. It blends strategy, technology, and operations to create seamless shopping experiences that convert and retain customers.
Effective ecommerce management involves maintaining up-to-date product data, streamlining checkout processes, integrating payment gateways, and using analytics to drive performance improvements across platforms like Shopify, WooCommerce, and more.
How We Can Help Your Ecommerce Management
1. Platform Setup and Integration
Getting started with the right foundation is critical. Every ecommerce platform requires proper setup for smooth operation.
Key Setup Tasks:
- Configure product categories, shipping zones, and tax settings
- Set up Shopify or WooCommerce themes with a mobile-first design
- Integrate essential plugins/apps for inventory, reviews, and analytics
- Connect domain, SSL certificate, and set up redirects
6. Customer Service & Support Channels
Customer satisfaction drives repeat sales.
Ecommerce Support Essentials:
- Live chat integration (e.g., Tidio, HubSpot Chat)
- Ticketing systems and FAQs
- Returns, refunds, and support policies
- CRM integration for ongoing engagement
2. Product Management
Well-managed product listings drive trust and conversions.
Best Practices:
- Write SEO-optimised titles and descriptions
- Use high-quality, optimised product images
- Ensure correct SKUs, inventory levels, and stock status
- Add attributes like colour, size, or custom fields where relevant
7. Performance Monitoring & Analytics
Track what’s working and what’s not.
Recommended Tools:
- Google Analytics with Enhanced Ecommerce
- Shopify/WooCommerce reporting dashboards
- UTM tagging for campaigns
- Heatmaps (e.g., Hotjar) for UX insights
3. Payment Gateway Configuration
Your payment gateway is the backbone of the checkout experience. We help set up and manage secure, reliable solutions.
Popular Payment Options:
- Stripe
- PayPal
- Shopify Payments
- Klarna / Clearpay (Buy Now, Pay Later)
- Apple Pay & Google Pay
Ensure PCI compliance, test transactions, and make the checkout process frictionless.
8. Promotions & Campaign Management
Promotions can drive short-term wins and long-term loyalty.
Options to Use:
- Discount codes, flash sales, and bundles
- Loyalty programs or reward systems
- Cart abandonment recovery emails
- Seasonal or influencer-led campaigns
4. Order & Fulfilment Workflow
Efficient fulfilment leads to happy customers and fewer disputes.
What We Manage:
- Order status management (pending, processing, completed)
- Automating email confirmations and shipping updates
- Integration with fulfilment providers or dropshipping tools
- Return and refund process setup
9. Security & Compliance
Protecting customer data is both a legal and business necessity.
Steps to Follow:
- Install SSL and force HTTPS
- Regularly update your ecommerce CMS/plugins
- Enable two-factor authentication
- Stay compliant with GDPR and PCI-DSS
5. Inventory & Stock Management
Keeping stock data accurate prevents overselling and delays.
Techniques:
- Use inventory tracking plugins or software
- Sync with warehouse systems or suppliers
- Enable stock notifications or low-inventory alerts
- Apply back-in-stock automation
10. Scaling Your Store
Once established, look for ways to grow smartly.
Growth Tactics:
- Expand to marketplaces (eBay, Amazon, Etsy)
- Introduce subscription models or digital products
- Localise for international shipping
- Use upselling and cross-selling tools
Our Thoughts
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