Content SEO
Let’s talk about Content SEO.
We offer Content SEO services across the UK either as a standalone solution or as part of our comprehensive SEO packages.
So, what is Content SEO? It’s all about creating and optimising high quality content that ranks, engages, and converts.
Here are some of the key areas we handle for you.
We Ensure Your Site has the Best Content SEO
Content SEO is the practice of creating and optimising high quality keyword rich content to improve your website’s visibility, relevance, and performance in search engine results.
It involves targeting the right keywords, aligning content with user intent, structuring pages for readability, and ensuring each piece delivers real value to your audience. Below is a detailed breakdown of key content SEO strategies.
We keep our good stuff Hush, Hush!
Understand and Map User Intent
Creating content that aligns with user intent is essential for rankings and engagement.
Types of Search Intent:
- Informational: Seeking knowledge (e.g., “how to do SEO”)
- Navigational: Looking for a specific site (e.g., “Ahrefs login”)
- Transactional: Ready to buy (e.g., “buy SEO tools”)
- Commercial Investigation: Comparing options (e.g., “best SEO tools 2025”)
Match your content type (blog, guide, product page) to the intent behind the keyword.
Conduct Keyword Research Strategically
Your content must target relevant keywords with the right mix of volume, intent, and competition.
Tools for Research:
- Google Keyword Planner
- Ahrefs / SEMrush / Mos
- Ubersuggest / AnswerThePublic
- Google Search (auto suggest and related searches)
Target long tail keywords for easier ranking and more specific traffic.
Create High Quality, In Depth Content
Google favors comprehensive, valuable content that satisfies searcher needs.
Key Elements:
- Use a clear structure: H1 for title, H2/H3 for subsections
- Write for humans, optimise for search
- Answer questions thoroughly and accurately
- Include data, visuals, and examples
- Be original, avoid duplication
Aim to be the best resource on the web for your topic.
Optimise Content with On Page SEO
Your content must include technical and on page optimisations to be discoverable.
Optimisation Tips:
- Include the target keyword in the title, URL, first 100 words, headers, and meta description
- Use internal linking to related pages
- Add outbound links to authoritative sources
- Use schema markup for content types (e.g., FAQs, articles)
Keep paragraphs short and scannable for better UX and SEO.
Keep Content Fresh and Up to Date
Outdated content loses rankings and trust. Keep everything current.
Update Tactics:
- Revise statistics, links, and references
- Reoptimise old posts for new keywords
- Add FAQs or schema to older content
- Use “last updated” dates to signal freshness
Use tools like Screaming Frog or Google Search Console to find underperforming pages.
Incorporate Multimedia for Engagement
Visual content keeps users engaged and increases dwell time.
What to Use:
- Images (optimised with alt text)
- Videos (embedded YouTube or self hosted)
- Infographics (shareable and linkable)
- Interactive tools or calculators
Google also indexes multimedia content, improving visibility.
Use Compelling Titles and Meta Descriptions
Click through rate (CTR) influences rankings. Your meta tags must be persuasive and keyword aligned.
Best Practices:
- Title tag: 50–60 characters, keyword near the beginning
- Meta description: 150–160 characters, summarising benefits and including a CTA
- Use numbers, brackets, or power words to boost clicks (e.g., “2025 Guide” or “[Checklist]”)
Test variations using tools like A/B testing plugins or Google Ads.
Structure Content for Readability and UX
User experience is an SEO factor. Make content easy to read and navigate.
Formatting Tips:
- Use short sentences and paragraphs
- Break content into logical sections
- Use bullet points and numbered lists
- Insert relevant images, infographics, or videos
- Add a table of contents for long posts
Readable content = longer time on page = better rankings.
How We Beat Any SEO Agency
Building Trust With Transparency
At Quay Marketing, transparency means giving you real data in real time. You’ll always know how your campaigns are performing and exactly where your budget is going.
No Jargon, No Smoke Just Facts
We keep it simple and straight. No buzzwords, no fluff just clear reporting, honest performance insights, and strategies you can actually understand.
Customers Recommend Us For a Reason
Our clients value results, fast responses, and a team that’s invested in their success, which is exactly why they keep coming back and refer others.
Quay Marketing can outperform traditional digital marketing agencies by offering a more personalised, hands on approach with faster communication, greater flexibility, and lower overhead costs.
Unlike agencies that juggle multiple clients through layered teams, Quay Marketing manages every aspect of your digital marketing directly ensuring consistency, accountability, and deep focus on your specific goals.
This often results in more agile strategies, quicker adjustments, and better value for money, especially for small to mid size UK businesses looking for real results without paying for big agency mark-ups.
Share Your Goals
We’ll schedule a call to understand your business, audience, and objectives. No jargon, just clear questions. We’ll define the scope and provide a clear price.
Sign the Agreement
Once we align on goals, we’ll send a straightforward contract outlining terms, costs, and deliverables.
Deep Dive & Plan
We analyse your competitors, forecast ROI, and create a tailored strategy. You can approve every step or trust us to handle everything for you.
Launch & Optimise
Launch & Optimise: Your campaigns go live. We monitor, tweak, and report weekly to ensure maximum results.
Every step is transparent, collaborative, and designed to give you confidence in your investment.
