Google is indexing shared ChatGPT links – exposing prompts, responses, and potentially sensitive information you may have unknowingly made public.

Google is currently indexing public ChatGPT shared links for all users, except those on ChatGPT Enterprise. This means your AI-generated conversations could be found through a simple Google search.

This includes prompts and responses explicitly shared via OpenAI’s “Share” feature – often without users fully realising the content may become publicly accessible.

As Christopher Penn, co-founder and Chief Data Scientist at TrustInsights.ai, noted on LinkedIn: “If the public, shared link is placed anywhere Google can see it, it will index it.”

What’s happening

A search using site:chatgpt.com/share +[keyword] reveals shared interactions that sometimes contain sensitive business information, personal names, job titles, and strategies. For instance, one example publicly displays the name, age, and job description of a senior consultant at Deloitte – all accessible to anyone using the right search terms.
Why this is happening

This issue arises when someone unknowingly clicks the ‘share conversation’ button in ChatGPT. It’s a data leak waiting to happen – and a potential treasure trove for competitors.
Why it matters

Marketers and SEO professionals frequently use generative AI to brainstorm messaging, develop content ideas, or draft outlines for client-facing work. If these conversations are shared – whether deliberately or by mistake – they could expose proprietary strategies, client names, campaign information, or internal research to the public domain.

With Google now crawling and indexing these conversations, businesses risk leaking valuable intellectual property or confidential planning details to competitors – or, worse still, facing unwanted public scrutiny.
The bigger picture

As more organisations integrate AI tools into their workflows, this development highlights important concerns around AI governance and data hygiene. While OpenAI’s sharing feature is designed to aid collaboration, its implications for data privacy and brand reputation are now under the microscope.
What you should do

This could be the early sign of a much wider issue. To keep company data off the public internet and out of search engine reach, treat AI-generated outputs with the same care as confidential documents – especially in highly competitive sectors. Recommended actions:

Audit any previously shared ChatGPT conversations.

Run a search using your brand name with site:chatgpt.com/share to identify indexed mentions.

Educate your teams about the privacy implications of AI tools.

Consider using AI platforms that offer on-premise or private cloud deployment options.

A final warning

Olaf Kopp, co-founder, Chief Business Development Officer, and Head of SEO and Content at Aufgesang GmbH, issued a caution on LinkedIn. While only a few thousand conversations are currently indexed, he strongly advised avoiding interaction with shared public ChatGPT chats:

“Do not interact with these chats. There is a risk of prompt injection. Check your shared links and delete them from your account. Go to Settings > Data Controls > Shared Links > Manage. This helps prevent your chats from being shared and indexed!”